MODULES COVERED
Subjects
Fundamentals Of Design & Fashion
Fashion Merchandising
Fashion Trend Forecasting
Apparel Costing & Management
Project Reports
Expert Program in Marketing
& Merchandising (EPMM)
The Expert Program in Fashion Marketing & Merchandising is a strategic and business-oriented course crafted for individuals looking to build a career in the commercial side of the fashion industry. This program blends fashion sensibility with market intelligence, equipping learners with skills in brand positioning, consumer behavior, retail planning, and sales strategy.
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Additional 6 Months for Portfolio Development
About This Course
The Expert Program in Fashion Marketing & Merchandising is a strategic and business-oriented course crafted for individuals looking to build a career in the commercial side of the fashion industry. This program blends fashion sensibility with market intelligence, equipping learners with skills in brand positioning, consumer behavior, retail planning, and sales strategy. Students learn how to market fashion products effectively, manage merchandising cycles, forecast trends, and optimize the retail experience both online and offline. Through real-world case studies, marketing campaigns, and visual merchandising projects, students gain hands-on experience in turning fashion concepts into successful business outcomes.
- Principles of Fashion Marketing & Branding
- Retail Merchandising & Buying Techniques
- Consumer Behavior & Market Segmentation
- Visual Merchandising & Store Layouts
- Fashion Forecasting & Trend Analysis
- E-commerce & Omnichannel Retail
- Sales & Distribution Strategies
- Marketing Campaign Planning (Online/Offline)
- Fashion Retail Analytics & CRM Brand Launch, Portfolio & Live Projects
Applicable Jobs
- Fashion Marketing Executive
- Retail Merchandiser
- Fashion Brand Manager
- Visual Merchandising
- E-commerce Manager (Fashion Retail)
- Fashion Sales & Distribution Executive
What You Will Learn
Learn fashion marketing, branding, merchandising, consumer behavior, retail buying, visual merchandising, e-commerce, campaign planning, and business analytics through real-world fashion projects.
5 Module240 Hours6 Months
Assessment: conducted through written examinations and practical examinations. Students must also submit a final portfolio showcasing their work, which forms a key component of the overall evaluation.
Start your Extraordinary career in Emerging Media
Fill out the form, give us a call, or walk in to your nearest Frameboxx centre. Our career experts will guide you through courses, admissions, and also answer the all-important question on career opportunities and placements after completion of the program.